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Coverage checker

Do I have to label realistic AI images and videos I publish in the EU?

Yes. If you publish AI-generated or manipulated images or video that realistically show people, places or events, Article 50(4) requires you to disclose that they are artificial, clearly and at the latest when people first see them.

Evaluated on 18 October 2026 from SignUnder’s rule packs (ca-ai-transparency-act@2026.10.12, cn-ai-labelling-measures@2026.10.13, eu-ai-act-art50@2026.10.12, eu-code-of-practice@2026.10.12, in-it-rules-synthetic@2026.10.13, kr-ai-basic-act@2026.10.13, ny-gbl-396b@2026.10.12, platform-labels@2026.10.12). Your situation may differ: open these answers in the checker and change them.

What you need

  • A visible disclosure when you publish

The law

These bind you.

Disclose realistic AI images, video and audio you publish

In force since 2 August 2026

If you publish AI-generated or manipulated images, video or audio that realistically show people, places or events (deepfakes), you must disclose that they are artificially generated or manipulated, clearly and at the latest when people first see them. This checker does not assess the Act's exceptions; the law page sets out the article.

SignUnder does the marking for you

Every image you send through SignUnder comes back with signed Content Credentials, an invisible watermark and a fingerprint on record, with a public page where anyone can check it is yours. Early access is free.

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SignUnder is not a law firm and this is not legal advice. Every rule cites its primary source and the date we read it, so your own counsel can check our reading. The rule packs are published as JSON at /rules/index.json.