Do AI images need a label on Instagram and Facebook?

Not from you: Meta's labelling duty covers photorealistic video and realistic-sounding audio, not images. Meta labels images "AI Info" itself when it detects industry-standard indicators such as the C2PA and IPTC metadata in a signed manifest.

Evaluated on 18 October 2026 from SignUnder’s rule packs (ca-ai-transparency-act@2026.10.12, cn-ai-labelling-measures@2026.10.13, eu-ai-act-art50@2026.10.12, eu-code-of-practice@2026.10.12, in-it-rules-synthetic@2026.10.13, kr-ai-basic-act@2026.10.13, ny-gbl-396b@2026.10.12, platform-labels@2026.10.12). Your situation may differ: open these answers in the checker and change them.

What platforms do with marked content

Not duties: what happens to your content when it carries Content Credentials.

Meta labels marked content "AI Info"

As of 12 October 2026

Meta labels images "AI Info" when it detects industry-standard indicators, including the C2PA and IPTC metadata that a signed manifest carries.

“These labels are now displayed as 'AI Info'”

Not confirmed: Whether the manifest and watermark survive in the file after upload, and what Meta shows for an untrusted signer, are not stated; we are measuring them.

Meta Newsroom, Labeling AI-Generated Images on Facebook, Instagram and Threads (6 February 2024), read 12 October 2026Meta Transparency Center, Labeling AI Content, read 12 October 2026Read our page on this

SignUnder does the marking for you

Every image you send through SignUnder comes back with signed Content Credentials, an invisible watermark and a fingerprint on record, with a public page where anyone can check it is yours. Early access is free.

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SignUnder is not a law firm and this is not legal advice. Every rule cites its primary source and the date we read it, so your own counsel can check our reading. The rule packs are published as JSON at /rules/index.json.