Skip to content
Coverage checker

Do I have to label AI-generated videos on TikTok?

Yes, if they show realistic-looking scenes or people: TikTok requires creators to label AI-generated or significantly edited content of that kind, and may remove, restrict or label what is not. Content that carries Content Credentials is labelled automatically.

Evaluated on 18 October 2026 from SignUnder’s rule packs (ca-ai-transparency-act@2026.10.12, cn-ai-labelling-measures@2026.10.13, eu-ai-act-art50@2026.10.12, eu-code-of-practice@2026.10.12, in-it-rules-synthetic@2026.10.13, kr-ai-basic-act@2026.10.13, ny-gbl-396b@2026.10.12, platform-labels@2026.10.12). Your situation may differ: open these answers in the checker and change them.

What you need

  • The platform’s AI label when you post

Platform rules for what you post

Each platform’s own policy; breaking it risks labels, removal or penalties on that platform.

TikTok: label realistic AI content when you post it

In force since 12 October 2026

TikTok requires creators to label AI-generated or significantly edited content that shows realistic-looking scenes or people. Unlabelled content may be removed, restricted or labelled by TikTok.

“we require creators to label AI-generated or significantly edited content that shows realistic-looking scenes or people”

What platforms do with marked content

Not duties: what happens to your content when it carries Content Credentials.

TikTok labels content that carries Content Credentials

As of 12 October 2026

TikTok reads Content Credentials on upload and labels images and videos that carry them as AI-generated automatically.

“TikTok is starting to automatically label AI-generated content (AIGC) when it's uploaded from certain other platforms”

Not confirmed: What TikTok shows for a signer that is not on the C2PA trust list, and whether marks survive its re-encode, is not stated; we are measuring it.

SignUnder does the marking for you

Every image you send through SignUnder comes back with signed Content Credentials, an invisible watermark and a fingerprint on record, with a public page where anyone can check it is yours. Early access is free.

Get an API key

SignUnder is not a law firm and this is not legal advice. Every rule cites its primary source and the date we read it, so your own counsel can check our reading. The rule packs are published as JSON at /rules/index.json.